Handicraft in South Tyrol
South Tyrol is a region, where tradition and ancient customs are still alive. Especially in the remote valleys, which were difficult to reach in former times, the skills were passed from generation to generation. Frequently, the crafts were not only perfect activities during long winter evenings, but helped to survive many people too.
In our faced-paced times, appreciation for the things that are made with love and by skilled artisans grows again. Woodcarvings, sheep wool felt, laces from linen yarn or quill embroideries: In South Tyrol, from Tauferer Ahrntal to Sarntal, from Gröden to Passeiertal, local craftsmen realize unique works with ancient traditions and new ideas.
Materials from South Tyrol, production directly on the farm, handmade individual items: that is traditional craftsmanship.
SBB/Roter Hahn - Benjamin PfitscherRed Rooster: traditional rural craftsmanship
The Red Rooster umbrella brand, for example, preserves and revitalizes old farming crafts. The Red Rooster makes the rural way of life tangible in various ways and offers farm holidays and culinary delights (farmhouse inns and quality products) as well as rural craftsmanship.
With great skill and attention to detail, unique handmade items are created on the farms from wood, wool or natural fibres – from artistic wood turning to creative woodcarving. Each piece tells a story and reflects the close connection to the nature and culture of South Tyrol. Whether practical everyday objects or artistic one-off pieces – the rural craftsmanship of Roter Hahn stands for quality, sustainability and genuine craftsmanship.









