Handicraft in South Tyrol
South Tyrol is a region, where tradition and ancient customs are still alive. Especially in the remote valleys, which were difficult to reach in former times, the skills were passed from generation to generation. Frequently, the crafts were not only perfect activities during long winter evenings, but helped to survive many people too.
In our faced-paced times, appreciation for the things that are made with love and by skilled artisans grows again. Woodcarvings, sheep wool felt, laces from linen yarn or quill embroideries: In South Tyrol, from Tauferer Ahrntal to Sarntal, from Gröden to Passeiertal, local craftsmen realise unique works with ancient traditions and new ideas.
For instance, under the umbrella brand Red Rooster, unique pieces of craftsmanship are produced by farmers and their wives. The Red Rooster engages in bringing the rural crafts again into life, offering farm holidays and farm products (farm taverns and quality products) as well as rural craft. The pieces are made of natural materials from South Tyrol directly on the farms and bring joy for a long time.